Efectos conjuntos del contacto imaginado y la similitud con el protagonista de mensajes testimoniales a través de la identificación y el transporte narrativo
DOI:
https://doi.org/10.7764/cdi.45.1584Palabras clave:
persuasión narrativa, mensajes testimoniales, identificación con los personajes, transporte narrativo, similitud con los personajes, contacto intergrupal imaginadoResumen
Mediante dos experimentos realizados en España y Países Bajos se contrastaron los efectos conjuntos del contacto imaginado y la similitud con el protagonista de mensajes narrativos en las actitudes e intención de conducta hacia inmigrantes estigmatizados. Avanzamos el concepto condición de recepción óptima: imaginar una interacción positiva con un inmigrante antes de leer un mensaje testimonial de un inmigrante que se presenta como similar a la audiencia. La condición de recepción óptima indujo mayor identificación y transporte que la condición de referencia, lo que llevó a actitudes más positivas y una mayor intención de contacto intergrupal. Los hallazgos se discuten en el contexto de la investigación sobre persuasión narrativa y reducción del prejuicio.
Citas
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de Graaf, A. (2014). The effectiveness of adaptation of the protagonist in narrative impact: similarity influences health beliefs through self-referencing. Human Communication Research, 40(1), 73–90. https://doi.org/10.1111/hcre.12015
de Graaf, A., Hoeken, H., Sanders, J., & Beentjes, J. W. J. (2012). Identification as a mechanism of narrative persuasion. Communication Research, 39(6), 802–823. https://doi.org/10.1177/0093650211408594
de Graaf, A., Sanders, J., & Hoeken, H. (2016). Characteristics of narrative interventions and health effects: a review of the content, form, and context of narratives in health-related narrative persuasion research. Review of Communication Research, 4, 88–131. https://doi.org/10.12840/issn.2255-4165.2016.04.01.011
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Harwood, J. (2010). The contact space: a novel framework for intergroup contact research. Journal of Language and Social Psychology, 29(2), 147–177. https://doi.org/10.1177/0261927X09359520
Harwood, J., Joyce, N., Chen, C.-Y., Paolini, S., Xiang, J., & Rubin, M. (2017). Effects of past and present intergroup communication on perceived fit of an outgroup member and desire for future intergroup contact. Communication Research, 44(4), 530–555. https://doi.org/10.1177/0093650214565926
Hayes, A. F. (2013). Introduction to mediation, moderation, and conditional process analysis. New York, NY: The Guilford Press.
Hayes, A. F. & Preacher, K. J. (2014). Statistical mediation analysis with a multicategorical independent variable. British Journal of Mathematical and Statistical Psychology, 67, 451–470. https://doi.org/10.1111/bmsp.12028
Hoeken, H., Kolthoff, M., & Sanders, J. (2016). Story perspective and character similarity as drivers of identification and narrative persuasion. Human Communication Research, 42(2), 292–311. https://doi.org/10.1111/hcre.12076
Husnu, S. & Crisp, R. J. (2010). Elaboration enhances the imagined contact effect. Journal of Experimental Social Psychology, 46(6), 943-950. https://doi.org/10.1016/j.jesp.2010.05.014
Husnu, S. & Crisp, R. J. (2015). Perspective-taking mediates the imagined contact effect. International Journal of Intercultural Relations, 44, 29–34. https://doi.org/10.1016/j.ijintrel.2014.11.005
Igartua, J. J. (2010). Identification with characters and narrative persuasion through fictional feature films. Communications. The European Journal of Communication Research, 35(4), 347-373. https://doi.org/10.1515/comm.2010.019
Igartua, J. J. & Barrios, I. (2012). Changing real-world beliefs with controversial movies: processes and mechanisms of narrative persuasion. Journal of Communication, 62(3), 514–531. https://doi.org/10.1111/j.1460-2466.2012.01640.x
Igartua, J. J. & Cheng, L. (2009). Moderating effect of group cue while processing news on immigration. Is framing effect a heuristic process? Journal of Communication, 59(4), 726-749. https://doi.org/10.1111/j.1460-2466.2009.01454.x
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2019-12-30
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Igartua, J. J., Wojcieszak, M., & Kim, N. (2019). Efectos conjuntos del contacto imaginado y la similitud con el protagonista de mensajes testimoniales a través de la identificación y el transporte narrativo. Cuadernos.Info, (45), 23–40. https://doi.org/10.7764/cdi.45.1584
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TEMAS GENERALES
