Una propuesta discreta: Apelaciones a las redes sociales de programas populares en Europa

Belén  Monclús; Núria  Garcia-Muñoz; Matilde  Delgado; Rosa  Franquet; Emili  Prado; Alba  Mendoza

doi:10.7764/cdi.45.1562

Authors

Belén Monclús Universitat Autònoma de Barcelona (Spain)
Núria Garcia-Muñoz Universitat Autònoma de Barcelona (Spain)
Matilde Delgado Universitat Autònoma de Barcelona (Spain)
Rosa Franquet Universitat Autònoma de Barcelona (Spain)
Emili Prado Universitat Autònoma de Barcelona (Spain)
Alba Mendoza Universitat Autònoma de Barcelona (Spain)

DOI:

https://doi.org/10.7764/cdi.45.1562

Keywords:

digital terrestrial television, social media, hashtag, fiction, information, info-show

Abstract

This article shows the results of an empirical research dealing with on-screen appeal strategies calling for the use of social networks during the most-watched programmes on general DTT channels in France, Germany, Italy, Spain and the United Kingdom in 2016-2017. The aim is to identify how the attention of social audiences is sought while the broadcast is taking place and what form these appeals acquire in the narrative and structure of formats. The content analysis shows the resources and strategies used, the differences according to country, channel ownership and programme genre, and the hegemonic use of hashtags and the unique strategies of info-show in commercial channels.

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Author Biographies

Belén Monclús, Universitat Autònoma de Barcelona (Spain)

Assistant Professor at the Department of Audiovisual Communication and Advertising of the Universitat Autònoma de Barcelona (UAB). She is Researcher at GRISS (Image, Sound and Synthesis Research Group) from the UAB. Her main research lines are Television and Sound Studies. She was guest researcher at several universities such as University of Glasgow, Instituto de Investigaciones Gino Germani (Universidad de Buenos Aires) and Universidade Estadual Paulista “Júlio de Mesquita Filho”

Núria Garcia-Muñoz, Universitat Autònoma de Barcelona (Spain)

Associate Professor at the Department of Audiovisual Communication and Advertising of the Universitat Autònoma de Barcelona (UAB) since 1999 and Senior Researcher at GRISS (Image, Sound and Synthesis Research Group) from the UAB. Her main research lines are Television Studies and Gender and Communication. García-Muñoz is the co-PR of a project about Social Television in Europe (CSO2015-65350-R).

Matilde Delgado, Universitat Autònoma de Barcelona (Spain)

Associate Professor at the Department of Audiovisual Communication and Advertising of the Universitat Autònoma de Barcelona (UAB). She is Senior Researcher at GRISS (Image, Sound and Synthesis Research Group) from the UAB. Her main research line is Television Studies and currently is the co-PR of a project about social television in Europe Europa (CSO2015-65350-R).

Rosa Franquet, Universitat Autònoma de Barcelona (Spain)

Full Professor of Communication, Media and Advertising at the Universitat Autònoma de Barcelona and Project Manager at GRISS (Image, Sound and Synthesis Research Group). She is specialist in cultural industries, cross-media content and audience participation and has published numerous articles and books. She has been guest professor at International universities such as the University of California at Berkeley, the University of London (Goldsmiths) and the Royal Melbourne Institute of Technology (RMIT)

Emili Prado, Universitat Autònoma de Barcelona (Spain)

Full Professor of Communication, Media and Advertising at the Universitat Autònoma de Barcelona. He is the director of GRISS (Image, Sound and Synthesis Research Group) and EUROMONITOR, a permanent observatory of television in Europe. He has been guest professor and researcher at the University of Québec, University of California, New York University, University of São Paulo, University Leonardo Davinci, among others. He is also an Advisor of different administrations, companies and regulatory authorities. He is author of works on radio, television, information and communication technologies.

Alba Mendoza, Universitat Autònoma de Barcelona (Spain)

PhD candidate at the Department of Audiovisual Communication and Advertising of the Universitat Autònoma de Barcelona (UAB) and Research Assistant at GRISS (Image, Sound and Synthesis Research Group). She has a Master’s Degree in Audiovisual Communication and Advertisement (UAB) and a Bachelor Degree in Audiovisual Communication (Pompeu Fabra University). She has worked in several media companies as a scriptwriter and producer assistant.

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