Social Media Live Streaming: estudio de caso y diseño de matriz de análisis
DOI:
https://doi.org/10.7764/cdi.43.1342Palabras clave:
Social Media Live Streaming, SMLS, Facebook Live, Periscope, Twitter, medios digitales, ChileResumen
Este trabajo busca caracterizar el Social Media Live Streaming (SMLS) y su uso en los medios de comunicación chilenos mediante un estudio de caso que aborda las publicaciones en Periscope y Facebook Live de TVN 24 Horas, Teletrece y CNN Chile durante la segunda vuelta presidencial de 2017, gracias a un conjunto de variables con diversos indicadores. El SMLS permite tanto la emisión en directo como la recepción de retroalimentación por parte de los usuarios. Los resultados revelan, principalmente, un alto rendimiento en interacciones, el uso mayoritario de emisiones de estudio y de narraciones periodísticas para guiar los contenidos.
Citas
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Brown, P. (2018, February 23). RIP Facebook Live: As subsidies end, so does publisher participation. Columbia Journalism Review. Retrieved from https://www.cjr.org
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Codina, L., Pedraza, R., Díaz Noci, J., Rodríguez-Martínez, R., Pérez-Montoro, M., & Cavaller-Reyes, V. (2014). Articulated System to Analyse Digital Media (ASADM): a proposal about what and how to study online newspapers. Hipertext.net, (12). https://doi.org/10.2436/20.8050.01.14
Constine, J. (2017, April 6). One in five Facebook videos is Live as it seizes the verb. Techcrunch. Retrieved from https://techcrunch.com
Doctor, K. (2010). Newsonomics: Twelve New Trends That Will Shape the News You Get. New York: St. Martin’s Press.
Dredge, S. (2015, September 13). How live video on Periscope helped ‘get inside’ the Syrian refugees story. The Guardian. Retrieved from https://www.theguardian.com
El Dínamo. (2018, September 3). Mega cumple 50 meses seguidos liderando la sintonía y TVN no sale del último lugar [Mega leads the ranking for 50 months in a row and TVN is still in last place]. El Dínamo. Retrieved from https://www.eldinamo.cl
El Economista. (2016, January 5). Periscope: la aplicación estrella del año 2015 [Periscope: app star of 2015]. El Economista. Retrieved from http://www.eleconomista.es
Facebook. (n.d.). Global News Publishers Find Success With Facebook Live. Retrieved from https://www.facebook.com/facebookmedia/success-stories/globalnews-live
Fairweather, T. (2017, February 10). 6 tips to prepare your newsroom for live video on social media. Journalism.co.uk. Retrieved from https://www.journalism.co.uk
Gómez-Domínguez, P. (2017, October 11). Cómo son las noticias en video que impactan en las redes sociales: Informe del Reuters Institute [How are the news videos that impact on social networks: Reuters Institute report]. Retrieved from https://observatoriocibermedios.upf.edu/noticias-en-video-redes-sociales
Gomis, L. (1991). Teoría del periodismo: cómo se forma el presente [Journalism theory: how the present is shaped]. Barcelona: Paidós.
Gupta, C. & Ramrakha, C. (2017, July 25). Introducing the Live 360 Ready Program and new features for Live 360. Retrieved from https://media.fb.com/2017/07/25/introducing-the-live-360-ready-programand-new-features-for-live-360/
Herrero de la Fuente, M. (2017). Nuevas fórmulas para la televisión en directo: el uso de Facebook Live en Atresmedia [New formulas for live television: the use of Facebook Live in Atresmedia]. Miguel Hernández Communication Journal, (8), 521-563. https://doi.org/10.21134/mhcj.v0i8.202
Hill, S. & Bradshaw, P. (2018). Mobile-First Journalism: Producing News for Social and Interactive Media. London: Routledge.
Kalogeropoulos, A., Cherubini, F., & Newman, N. (2016). Digital News Proyect: The future of online news video. Oxford: Reuters Institute/University of Oxford. Retrieved from https://reutersinstitute.politics.ox.ac.uk/sites/default/files/research/files/The%2520Future%2520of%2520Online%2520News%2520Video.pdf
Kantar Ibope Media. (n.d.). Preguntas frecuentes [Frequently asked questions]. Retrieved from http://www.kantaribopemedia.cl/preguntas_frecuentes.php
La Segunda. (2012, February 14). Costanera Center es oficialmente el edificio más alto de Latinoámerica [Costanera Center is officially the tallest building in Latin America]. La Segunda. Retrieved from http://www.lasegunda.com
Lahiri, S. & Tiutan, C. (2017, September 13). Introducing Updates to the Live API. Retrieved from https://media.fb.com/2017/09/13/introducing-updates-to-the-live-api/
Leal, C. (2017, December 29). Medios digitales 2017 en Chile: ¿el año en que tocamos techo? [Digital media in Chile: 2017, the year in which we reach a plateau?]. Puroperiodismo.cl. Retrieved from http://www.puroperiodismo.cl
Levis, P. (2015, April 28). The Baltimore riots: the night on Periscope - video. The Guardian. Retrieved from https://www.theguardian.com
López Linares, C. (2017a). How to use Facebook Live for journalism and improve user engagement: Lessons from Spanish-language media. In T. Mioli & I. Nafría (Eds.), Innovative Journalism in Latin America (pp. 20-25). Austin: Knight Center for Journalism in the Americas. Retrieved from https://knightcenter.utexas.edu/books/IJENGLISH1.pdf
López Linares, C. (2017b). Independent Venezuelan news site triumphs with live video on Periscope while many move to Facebook Live. In T. Mioli & I. Nafría (Eds.), Innovative Journalism in Latin America (pp. 1-4). Austin: Knight Center for Journalism in the Americas. Retrieved from https://knightcenter.utexas.edu/books/IJENGLISH1.pdf
Maheshwari, S. & Ember, S. (2018, January 11). The End of the Social News Era? Journalists Brace for Facebook’s Big Change. The New York Times. Retrieved from https://www.nytimes.com
Mancebo García, M. (2016). Innovación en formatos audiovisuales. El uso de herramientas de live streaming en Antena 3 y Univision [Innovation in audiovisual formats. The use of live streaming tools on Antena 3 and Univision]. Miguel Hernández Communication Journal, (7), 325-349. https://doi.org/10.21134/mhcj.v0i7.152
Marta Lazo, C., Mancho Laiglesia, A., & Villa Navarro, J. (2017). Cuarta pantalla en los medios de comunicación: análisis de Periscope [The Fourth Screen in Mass Media: An Analysis of Periscope]. Trípodos, (40), 91-112. Retrieved from http://www.tripodos.com/index.php/Facultat_Comunicacio_Blanquerna/article/view/451/598
McCue, T. (2017, September 22). Top 10 Video Marketing Trends And Statistics Roundup 2017. Retrieved from https://www.forbes.com/sites/tjmccue/2017/09/22/top-10-video-marketing-trends-andstatistics-roundup-2017/#73ed93177103
Méndez Nieto, A., Rivera, A., & Palomo Torres, M. (2018, May). Facebook: ¿enemigo o aliado? Las empresas periodísticas españolas valoran su relación con la principal red social del mundo [Facebook: enemy or allied? Spanish media companies value their relationship with the main social network in the world]. Hipertext, (16), 32-42. https://doi.org/10.31009/hipertext.net.2018.i16.07
Mlot, S. (2016, October 3). Streaming App Meerkat Is Officially Dead. Retrieved from https://www.pcmag.com/news/348393/streaming-app-meerkat-is-officially-dead
Morales Vargas, A. (2018, May 22). Plataforma ciudadana y streaming en redes sociales: usuarios en directo (Seminario DigiDoc) [Citizen platform and streaming on social networks: live users (DigiDoc Seminar)]. Retrieved from https://observatoriocibermedios.upf.edu/3102-2
Moses, L. (2017, October 11). As Facebook Live video dreams fade, publishers look again to Twitter. Retrieved from https://digiday.com/media/facebook-live-video-dreams-fade-publishers-look-twitter/
Mosseri, A. (2018, January 11). Bringing People Closer Together. Retrieved from https://newsroom.fb.com/news/2018/01/news-feed-fyi-bringing-people-closer-together/
Nazario, J. (2017, April 27). ISOJ 2017: Panelists look at successes and limitations of innovative video formats, including Facebook Live and VR [blog post]. Retrieved from https://knightcenter.utexas.edu/en/blog/00-18281-isoj-2017-panelists-look-successes-and-limitations-innovative-video-formats-including-
Nelson, J. (2017, January 10). What is a Facebook Live editor? Retrieved from https://www.rjionline.org/stories/what-is-a-facebook-live-editor
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2018-12-30
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Apablaza-Campos, A. ., & Codina, . L. . (2018). Social Media Live Streaming: estudio de caso y diseño de matriz de análisis. Cuadernos.Info, (43), 161–180. https://doi.org/10.7764/cdi.43.1342
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