Información política en plataformas de redes sociales y participación electoral: evidencia desde Chile utilizando Full Matching
DOI:
https://doi.org/10.7764/cdi.53.43025Palabras clave:
plataformas de redes sociales, información política, participación electoral, decisión de voto, Chile, Full Matching, Facebook, TwitterResumen
Un gran número de investigaciones estudia la relación entre el uso de las
plataformas de redes sociales y distintas formas de participación política. Sin embargo, la evidencia respecto del rol en la participación electoral es reducida, sobre todo para
el contexto de América Latina. Esta investigación busca analizar la relación entre el consumo de información política en Facebook y Twitter y la concurrencia a votar en las elecciones en Chile. Para ello, se utilizan datos provenientes de encuestas de opinión pública que miden la participación en los comicios de 2013 y de 2017 (n=7736). Se aplica la técnica de Full Matching (FM) para reducir el sesgo de (auto)selección presente en estudios observacionales y realizar comparaciones válidas. Se contrastan
las estimaciones antes y después de la aplicación del FM, encontrando diferencias relevantes. Los resultados con FM señalan que el consumo de información política en las plataformas de redes sociales no se asocia con la participación electoral en el periodo de estudio. Esto abre una discusión respecto de los diversos tipos de uso de las plataformas y la participación electoral.
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