Techniques from Magic Applied to Design (TMAD)
Main Article Content
Abstract
Understanding human perception empirically ‒ to the point of being able to manipulate it ‒ allows magicians to perform illusions that appear to be supernatural. This knowledge about perception is useful for our discipline, as shown by the findings of the project Techniques from Magic Applied to Design (TMAD). By studying different techniques used by magicians, this article proposes a new approach to unveil the cognitive processes of people, enriching project methodology in areas such as interaction design, service design and information design. Informing the action, one of the techniques developed, is discussed in depth. By analyzing one type of magical illusion, this technique allows for the natural incorporation of elements into the flow of people’s experience without drawing attention to them.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International license.
COPYRIGHT NOTICE
All contents of this electronic edition are distributed under the Creative Commons license of "Attribution-ShareAlike 4.0 Internacional" (CC-BY-SA). Any total or partial reproduction of the material must mention its origin.
The rights of the published images belong to their authors, who grant to Diseña the license for its use. The management of the permits and the authorization of the publication of the images (or of any material) that contains copyright and its consequent rights of reproduction in this publication is the sole responsibility of the authors of the articles.