Latin American Fiction: traditional looks of identity

Abstract

The channel offer’s expansion, as a result of the new system of transmission and reception that represents the digital terrestrial television (DTT) in Spain, has brought a significant increase of the audience share of Latin-American soap operas. This evidence confirms once more the leadership of this type of products, which had already had the approval of local audiences as much as Latin-American immigrants. The basis of this growth and expansion are the competitive prices, the sale of season packets and an new design, thoroughly directed to the international export. Such a featured genre as the contemporary Latin-American is nothing but an amalgam of themes and collective imaginaries, along with a social picture and an identity mechanism, expressed in the form of a melodrama.