El impacto de la ultraderecha en Twitter durante las elecciones españolas de 2019

Autores/as

  • Frederic Guerrero-Solé Universitat Pompeu Fabra
  • Lluís Mas-Manchón Universitat Pompeu Fabra
  • Toni Aira UPF Barcelona School of Management

DOI:

https://doi.org/10.7764/cdi.51.27471

Palabras clave:

Twitter, medios sociales, comunicación política, elecciones, España, ultraderecha española, Vox, estructura de las comunidades

Resumen

Las dos elecciones españolas de 2019, celebradas el 28 de abril (28A) y el 10 de noviembre (10N), estuvieron marcadas por la irrupción del partido Vox, populista de extrema derecha, que pasó de 23 a 52 diputados. El objetivo de esta investigación es analizar el impacto de su irrupción en la estructura de las comunidades (Smith et al., 2014) de las redes de debate político durante estas dos elecciones en Twitter. El estudio compara además las estructuras de las dos elecciones de 2019 con las de 2015 y 2016, así como las distancias políticas entre los principales partidos españoles. Las muestras analizadas se componen de más de 1,5 millones de tuits publicados durante las campañas electorales del 28A y el 10N. Aunque las investigaciones anteriores muestran que, en general, los patrones de interacción y las estructuras de las redes tienden a permanecer estables después de la repetición de unas elecciones, esta investigación muestra un cambio sustancial en la estructura de las redes de intersección de comunidades de retuiteadores RON (Guerrero-Solé, 2017) y en las distancias entre partidos. Específicamente, la investigación evidencia un incremento de la distancia entre los dos principales bloques políticos españoles –el formado por la triple derecha (PP, Cs y Vox) y el constituido por partidos de izquierda y nacionalistas– y (2) la ubicación de Vox en el centro del clúster de las opciones de derecha.

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Biografía del autor/a

Frederic Guerrero-Solé, Universitat Pompeu Fabra

Es doctor en Comunicación Publica por la Universidad Pompeu Fabra (UPF), y profesor de Sociología de la Comunicación y Medios Digitales y Relaciones Públicas en esta misma universidad. Sus principales líneas de investigación son redes sociales y comunicación política, y efectos de los medios. Ha publicado artículos en numerosas revistas científicas como Information, Communication & Society, Social Science Computer Review y Social Media + Society. Actualmente es el subdirector de investigación del departamento de comunicación de la UPF. 

Lluís Mas-Manchón, Universitat Pompeu Fabra

Es profesor en el Departamento de Comunicación de la Universidad Pompeu Fabra (Barcelona). Sus principales intereses de investigación son las estrategias de branding, la publicidad y la comunicación estratégica en medios digitales. Lluís Mas ha publicado artículos en revistas internacionales como Journal of Product and Brand Management, American Behavioral Scientist o Corporate Reputation Review. Obtuvo una beca para ser profesor visitante en la Texas Tech University (2017) y recientemente ha editado el libro Innovation in Advertising and Branding Communication (2020, Routledge).

Toni Aira, UPF Barcelona School of Management

Periodista, doctor en comunicación por la Universitat Ramon Llull. Director y profesor del Máster en Comunicación Política e Institucional de la UPF Barcelona School of Management (UPFBSM) y Director de la Cátedra Agbar de estudios internacionales en comunicación institucional para el desarrollo y crecimiento sostenible, de la UPF-BSM. Profesor asociado en los Grados de Comunicación y de Ciencias Políticas y de la Administración en la Universitat Pompeu Fabra (UPF). Miembro del Grupo de Investigación en Comunicación Política, Periodismo y Democracia (POLCOM-GRP).

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Publicado

2021-11-08

Cómo citar

Guerrero-Solé, F., Mas-Manchón, L., & Aira, T. (2021). El impacto de la ultraderecha en Twitter durante las elecciones españolas de 2019 . Cuadernos.Info, (51), 223–245. https://doi.org/10.7764/cdi.51.27471