La práctica del binge-watching entre estudiantes universitarios mexicanos

Elia Margarita Cornelio-Marí

doi:10.7764/cdi.54.52353

Autores/as

Elia Margarita Cornelio-Marí Universidad Juárez Autónoma de Tabasco

DOI:

https://doi.org/10.7764/cdi.54.52353

Palabras clave:

audiencias de televisión, maratones televisivos, video en demanda, estudios de recepción

Resumen

La popularización de las plataformas de streaming favorece otras maneras de consumir contenidos audiovisuales, como el maratón de series televisivas (bingewatching). Se exploró esta práctica entre 457 jóvenes universitarios mexicanos entre 18 y 25 años de edad para aclarar los factores que la motivan, así como sus percepciones sobre los posibles efectos en su bienestar y desempeño académico. El enfoque del proyecto es mixto. Se realizaron seis grupos de discusión iniciales, con 30 participantes en total, y una encuesta en línea posterior. Se halló que los participantes miran en dispositivos móviles, prefieren ver durante los fines de semana y vacaciones, cuando “tienen tiempo”, o por la noche. Idealmente, miran los maratones a solas, pero en ocasiones lo hacen con familiares, amigos o parejas sentimentales, ya sea de manera presencial o remota. Los motivos son relajarse,
socializar y aprender cosas nuevas. También lo conciben como un escape para afrontar situaciones emocionales difíciles, como las vividas durante el confinamiento causado por la pandemia por COVID-19. Los participantes se mostraron conscientes de los posibles efectos físicos de ver maratones, pero solo una minoría indicó haberlos experimentado. Los efectos del binge-watching en su vida académica son percibidos como limitados, pues mantienen la práctica bajo control, con algún eventual descuido.

Biografía del autor/a

Elia Margarita Cornelio-Marí, Universidad Juárez Autónoma de Tabasco

Elia Margarita Cornelio-Marí, Doctora en Comunicación, Tecnologías y Sociedad por la Universidad de Roma "La Sapienza". Profesora investigadora de la Universidad Juárez Autónoma de Tabasco. Es miembro del Sistema Nacional de Investigadores de México y de la Red Caleidoscopio de Investigación sobre Cultural Digital y Desarrollo Humano. Sus principales líneas de investigación son las tecnologías digitales y los estudios sobre el medio televisivo, con particular atención a las prácticas de las audiencias.

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