¡Disfruto más, pero comprendo menos, las noticias en video 360°! Gratificaciones obtenidas en la investigación del periodismo de realidad virtual

Juan Camilo Hernández-Rodríguez; Víctor García-Perdomo

doi:10.7764/cdi.56.60193

Autores/as

Juan Camilo Hernández-Rodríguez Universidad de La Sabana, Colombia
Víctor García-Perdomo Universidad de La Sabana, Colombia

DOI:

https://doi.org/10.7764/cdi.56.60193

Palabras clave:

usos y gratificaciones; periodismo de realidad virtual; video 360°; disfrute; conocimiento; comprensión; credibilidad

Resumen

El metaverso, gracias a tecnologías como la realidad virtual (RV), promete tener un lugar para el periodismo. Su desarrollo, empero, no está claro. Esta investigación experimental pretende ofrecer luces respecto de qué gratificaciones reales podrían conseguir (gratificaciones obtenidas, GO) los usuarios al exponerse a historias informativas en video 360°, experimentadas con gafas Oculus Quest, en comparación con aquellos que lo hacen a un reportaje multimedia en la pantalla de una computadora. El estudio analiza las GO de conocimiento, comprensión, credibilidad, compromiso emocional, empatía y disfrute. La gratificación que reportaron los participantes (estudiantes universitarios) fue la del disfrute y, en coherencia, este contenido virtual les generó mayor satisfacción que la multimedia tradicional. La investigación revela, sin embargo, que las historias periodísticas multimediales con fuerte componente textual siguen arrojando mejores resultados en conocimiento y comprensión del acontecimiento noticioso al compararlas con las tecnologías inmersivas.

Biografía del autor/a

Juan Camilo Hernández-Rodríguez, Universidad de La Sabana, Colombia

Juan Camilo Hernández-Rodríguez, profesor asistente y candidato a doctor en Comunicación por la Universidad de La Sabana. Magíster en Periodismo y Comunicación Digital por la misma institución. Investiga sobre audiencias y desinformación, y sobre la intersección entre narrativas periodísticas, tecnologías emergentes (realidad virtual) y neurociencias.

Víctor García-Perdomo, Universidad de La Sabana, Colombia

Víctor García-Perdomo, profesor titular de la Universidad de La Sabana. Doctor en Periodismo y Comunicación y magíster en Estudios Latinoamericanos por la Universidad de Texas, Austin, Estados Unidos. Investiga sobre el impacto de las tecnologías digitales en los medios, en el periodismo y en la audiencia.

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