SEBASTIÁN-MORILLAS, A. .; MUÑOZ-SASTRE, D.; NÚÑEZ-CANSADO, . M. . Relevance of communication strategy and its relationship with insight to achieve advertising effectiveness: the Spanish case. Cuadernos.info, [S. l.], n. 46, p. 249–280, 2020. DOI: 10.7764/cdi.46.1786. Disponível em: https://ojs.uc.cl/index.php/cdi/article/view/22709. Acesso em: 19 may. 2024.