Aspectos lingüísticos de la marca publicitaria

Authors

  • Domingo Román Montes de Oca Pontificia Universidad Católica de Chile

DOI:

https://doi.org/10.7764/onomazein.3.06

Abstract

This article rewiews critically theoretical literature existing on advertising brands, especially those which concern the brand’s linguistic character, functions and components. Also, new typologies are proposed

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Published

1998-12-31 — Updated on 1998-12-31

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How to Cite

Román Montes de Oca, D. . (1998). Aspectos lingüísticos de la marca publicitaria. Onomázein, (3), 111–131. https://doi.org/10.7764/onomazein.3.06

Issue

No. 3 (1998)

Section

Articles

License

Copyright (c) 1998 Onomázein

Creative Commons License

This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.

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